Banners of network (banner networks) - there is a lot of networks, helping work of the programs of PPC. Most programs of PPC are part of network, where a network is a mediator between an advertiser and partner, scrolling tear-sheets, for what a network is raised by the percent.
A commission (commission) is a reward (fixed sum or percent), which you get for reference, action or cliques.
Commission the second level - the two-tier or multilevel method of payment of commissions foresees payment the salesman of commissions both a partner on the programs for a sale, action or cliques and partner which brought this partner over. The similar multilevel marketing and programs «Commissions the second level» more frequent than all is absolutely legal. They allow a salesman quickly and effectively to move forward the programs. However necessary it is more careful to behave to the programs, where some initial investments or paying are required for participation.
Coefficient of converting (conversion rate, conversion ratio, CR) - relation of number of visitors, accomplishing purchase or action, to the incurrence of visitors, directed on the site of salesman. The coefficient of converting is equal 5% will mean that 5 from 100 visitors, comings on the site of salesman, accomplished a purchase and brought you commissions. The coefficient of converting depends on the great number of factors:
* as far as the product of salesman answers tastes of your visitors;
* prices and qualities of the advertised products or services;
* ;
* professionalism of salesman and availability of products on the site of salesman.
Kuki (cookies, word for word a translation with angl. it is a thin «captain») is small files, kept on the computer of visitor and containing information, relating to the site salesman. In spite of some mistrust from the side of users, kuki can not be utillized for a theft confidential information. In-use in the partner programs of kuki have the followings functions:
* watching of realizable a visitor purchases;
* determination of partner which brought a buyer over.
More carefully behave to the programs which utillize only kuki, because they have certain limitations: kuki can be power-offs a visitor, have the limited shelf-life and can be remote from the computer of visitor. Most programs are utillized either unique URL or ID of number of partners jointly with the use of kuki for more correct tracking.
The multilevel marketing (MLM, multi-level marketing) is a marketing method at which independent contractors-kontaktory premiruyutsya for advancement of product or services and for work on naymu of other independent contractors-kontaktorov. Payment for a sale (PPS, pay-per-sale) is a type of the programs, on which you get the komissionnye for every fact sales of product or favour, carried out a buyer, resulted by you on the site of salesman. Commissions in the programs of PPS usually the highest, and coefficient of converting - the least. Also mentioned as CPA (Cost-per-action, CPA), and in more wide value as a «partner program» (Affiliate Program).
Payment for an action (PPL, pay-per-lead) is a type of the programs, on which you get commissions for that bring a visitor over, which accomplishes some action (for example, registration or flush-off of files). Commissions on this type of the programs are middle. Coefficient of converting - from middle to the high level (because here the purchase of commodity or services is not required a buyer). As well as in PPS this type of the programs can be named as CPA (Cost-per-action, CPA).
Payment after cliques (PPC, pay-per-click) is a type of the programs on which you get commissions for each the cliques of visitor on partner reference or banner on your site. Komissionnye in this type programs usually low (from 0.1$ to 0.25$ after cliques). The coefficient of converting is ever-higher, because for the receipt of commissions it is needed only, that a visitor pressed on reference of mouse the button.
Payment for a show (PPI, pay-per-impression) is a type of the programs on which you get commissions for every fact of show a visitor on your site of advertising or reference of salesman. Size of commissions here the least, the coefficient of converting is near by 100%, as in an order to get commissions you, a visitor requires only to see advertising or banner of salesman. This type of the program often allows to bring in a most return. PPI usually measured in CPM (a price for thousand shows is see glossary), such type of the programs is a standard at works with the bannernoy advertising on large sites.
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Remaining commissions (residual commission) are commissions for directed by you on the site of salesman of buyers, paid monthly. It is ordinary programs in which service is implied by importation of the monthly paying a client for participation. Examples can be web-khosting, telecommunication technologies, electronic commerce. The similar programs are very advantageous for a partner, as the last has possibility to get an income during long time after the first purchase, possibly, even during a few years.
A salesman (advertiser, point-of-sale ground, merchant) is a web site, selling the commodities or services and interested in expansion of market of sale by creation and development of the partner program.
A partner (distributor, reseller, affiliate) is a web site or user of the internet, by some appearance promoting a product or services of site-salesman and recipient a commission in accordance with the terms of the partner program.
The partner program (affiliate program, partner program, partnerka) is a form of business collaboration between a salesman and partners, at which partners attract users on the site of salesman and get bonusy as a percent or fixed sum for some stipulated action (for example, visit of certain pages, fill-out, purchase of commodity).
The partner marketing (affiliate marketing) is internetmarketing industry, related to the partner programs.
A partner network (system-mediator, affiliate network, performance-based system, PPP-система) is the online system, being an independent mediator between a salesman and partners, which gives financial statistics and aims to do partner mutual relations most effective for both sides. A partner network gives the mechanism of «payment for an action», that a salesman pays partners for the users attracted on the site, if these users accomplish on a site some statistically measurable action which is potentially or obviously commercially profitable from point of salesman (purchase of commodity, fill-out, visit of certain pages, time of stay of site and pr.)
Referal (referral) is an user which was registered in service through your partner reference or banner. you will get a percent from his profit, purchases, payments.
Correlation of number of klikov to the number shows in percents (click-through ratio, CTR). What higher this percent - so much the better for you, although it is not the synonymous index of success. Program PPC usually so much depend on this parameter. This parameter can be enhanceable by different methods: it is possible to do Refs.s more noticeable for visitors, to add the personal comments and recommendations to the products, sometimes it is even necessary to decrease the general amount of Refs.s.
Strange Administrators (third-party administrators) - the great number of companies which like to the bannernym networks appeared today, help salespeople to move forward the partner programs. Majority from them engaged in advising and supply to the salespeople software, allowing to develop the partner programs. Networks often offer more simplified registration, standardized accounting and system of tracking, and the even centralized payment as checks.
Tracking (watching, tracking method) is a method, by which the program watches sales, actions or cliques, carried out on your Refs.s. More frequent than all it is the use the partners of unique URL or introduction of ID of partner in reference, which is after processed the special program on the server of salesman. Sometimes for watching of sales kuki is utillized (Cookies).
A price for thousand shows (cost per thousand, CPM, where M is Roman numerical denotation of «thousand») is a cost of one thousand shows of tear-sheets. This parameter is utillized in the programs of PPI. Here a «price for thousand shows» is a money sum which you earn for each a 1000 viewing by the visitors of tear-sheet. For example, 5 $ CPM means that your commissions for 1000 tear-sheets rotined on your site will be 5$. CPM also can settle accounts for the programs of PPS, PPC and PPI. A calculation is made on the following formula: (Sum, begun to work on the program)/(amount of shows of tear-sheets)/1000. A calculation of parameter of CPM of the different programs is an effective method of comparison. It is possible to judge on results, on what from the programs it is needed to do support, and in what programs to participate does not make sense.
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